The post-purchase blind spot
Sales data stops at checkout. The real story starts after delivery.
Once a product ships, most brands lose visibility. Sales data shows what was ordered, not how it performed, how it was used, or whether it satisfied the customer.
Reviews and support tickets are fragmented and biased toward extremes. Delivery issues, usage behaviour, and waste signals are rarely connected to a specific SKU (stock keeping unit) or variant.
TrueSignal closes that gap with Shopify-connected surveys that turn post-purchase feedback into structured, SKU-level product intelligence.
No product-level signal
Orders and returns show what happened, not why.
Fragmented feedback
Reviews, tickets, and surveys live in disconnected systems.
Unconnected signals
Delivery friction, usage, and waste never reach the same profile.
Connect Shopify in minutes
How it works
Watch data move between your store, your team, and your buyers.
Step 1 of 8
Merchant
Store connected
The merchant connects their Shopify store to TrueSignal.
See the dashboard
One screen, every tracked product.
Total responses, tracked SKUs, active campaigns, and completion rate at a glance - plus weekly response volume and your top products ranked by response count, so you know where to look before you drill into a single SKU.
The buyer experience
Your customer never sees TrueSignal.
The survey a customer opens carries your logo, your colors, and your social links - not ours. No app download, no account, no login. Just a short, mobile-friendly survey with a small "Powered by TrueSignal" credit in the footer.
What you can measure
Measure what happens after purchase.
Every survey response contributes to a structured, SKU-level picture of product performance.
Consumption & waste dashboards
See exactly how much of each product customers actually use, spot waste patterns, and catch packaging or sizing issues early.
Short, branded surveys
Short, branded surveys with rating, percentage, range, and scale questions - no free text customers skip.
Shopify integration
Connect your Shopify store in minutes. TrueSignal writes unique survey codes back to fulfilled orders automatically - no manual work.
Behaviour insights
Segment consumption, waste, and satisfaction by product, campaign, or time period to spot trends before they become problems.
Repeat purchase intent
Whether customers plan to buy again - an early retention signal.
Product quality signals
Defects, damage, or performance issues reported directly after use.
Delivery friction
Damage, delays, or packaging issues that affect the post-purchase experience.
Trend shifts over time
Changes in satisfaction or quality that flag a shift before it shows up in sales.
Designed for ecommerce agencies and Shopify brands
Data handling
Built on brand-controlled data.
Anonymised and aggregated
Individual responses are never sold or exposed - only aggregated, product-level insight.
Product intelligence, not profiling
TrueSignal builds SKU and product profiles, not individual consumer profiles.
Permission-based access
Only your team sees your data, scoped to the permissions you set.
Secure by design
Store data and survey responses are handled with security practices aligned to GDPR (General Data Protection Regulation).
Brand control
You control what is collected, surveyed, and shown in your dashboard.
Built for
Made for brands that care what happens after checkout
TrueSignal is built for teams who ship physical products and want to know what happens after the sale.
DTC & Shopify brands
You're already doing the marketing and the fulfilment. TrueSignal fills the gap in between - what actually happens once the box lands on the doorstep.
CPG & product teams
Get consumption and waste signals segmented by SKU, so packaging and formulation decisions are backed by real customer behaviour, not guesswork.
Product & ops teams
Reduce waste-driven returns and support tickets by understanding portion sizing, spoilage, and usage patterns before they become complaints.
Common questions
TrueSignal, answered
TrueSignal connects to your store, generates a unique order code per purchase, and unlocks a branded survey page once delivery has happened - feeding responses straight into your insight dashboard.